90% of CEOs believe they understand marketing's benefits, but only 50% of CMOs agree. This misalignment can significantly impact a brand's growth potential.

This week, Elena, Angela, and Rob dive into the complexities of the CEO and CMO relationship. They explore common challenges, signs of disconnect, and strategies for building a partnership that drives business results. Plus, test your knowledge of famous marketing decisions in our CEO vs. CMO quiz.

Topics covered:
[02:00] McKinsey research on CEO/CMO alignment and growth
[04:00] How marketing impacts more than just leads and traffic
[06:00] Signs of CEO/CMO disconnect
[09:00] The impact of new C-suite titles on marketing roles
[13:00] Strategies for improving CEO/CMO alignment
[18:00] CEO vs. CMO: Whose idea was it?


To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.

Resources:
The McKinsey Podcast Episode: https://www.mckinsey.com/capabilities...

Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. #marketing #CEO #CMO #leadership #growth #strategy #alignment