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GoPro was one of the most iconic startups in the world as they dominated the action camera market which exploded in the early 2010s. But, after they IPOed in 2014, it’s only been downhill for the company. They tried becoming a subscription media business which ended up costing way more than it was worth. And they slowly lost their brand presence and innovative lead against cheaper Chinese alternatives like DJI. To make things worse, GoPro had a very embarrassing recall on their drones and their CEO was being paid the highest salary in the world. All of these missteps eventually caught up with GoPro leading to their stock plummeting over 98%. The company has been trying their best to reinvigorate customers and the brand, but GoPro has still just been bleeding towards bankruptcy.

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Timestamps:
0:00 - The State Of GoPro
0:34 - Dropping The Ball
6:30 - Changing Too Late
11:33 - Invideo AI
13:10 - The Aftermath

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