The House has relaunched its Gucci Horsebit fine jewelry collection, marking the 20th anniversary of this emblematic line that centers around the signature equestrian-inspired hardware. The Horsebit motif, which has long symbolized the House, is incorporated into necklaces, bracelets, earrings, and rings, showcased in a new campaign by Sabato De Sarno that captures the timeless elegance of horseback riding and highlights the connection between Gucci and the equestrian world.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Emanuele Cantò
Photographers: Deo Suveera & Pamela Dimitrov
Stylist: Francesca Burns
Music: Caroline Polachek – Spring Is Coming With A Strawberry In The Mouth

#GucciHorsebit #GucciJewelry

A specialized third party monitored the production and guaranteed animal welfare and safety on set.