Discover the essential A/B tests you should be running to boost your app installs and skyrocket user engagement! 🚀

In this video, we reveal the five must-run A/B tests for app marketers like you. By experimenting with different variations of your marketing elements, such as messaging, creative, and call to action, you'll uncover invaluable insights into your target audience's behavior. With these insights, you can optimize your campaigns for higher conversions and greater return on investment.

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🎞 Video chapters:
00:00 - Intro
00:19 - What is A/B testing?
00:56 - #1 - Campaign messaging
02:02 - #2 - App store listing
03:16 - #3 - App landing page
04:17 - #4 - App onboarding flow
05:16 - #5 - In-app messages
06:14 - 5 best practices

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🚀 Recommended Resources
• Mobile app A/B testing: What to know https://bit.ly/48nUoa8
• Incrementality testing 101: Marketers 2023 guide https://bit.ly/3Zlggis
• Mobile testing collection https://bit.ly/46851Mu

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#mobilemarketing #appmarketing #abtesting