In this episode, we break down how brands like Nike, Skims, and Be Real have not only followed trends but have shaped culture in 2024. Discover the secrets behind cultural relevance, why authenticity is the ultimate survival skill in today’s world, and how brands are winning the loyalty of consumers by tapping into societal movements. If you're a marketer or brand enthusiast, this discussion will show you how to make your brand a part of the bigger cultural conversation. Don’t miss out on learning what it takes to stand out and stay relevant in an attention-deficit world.