A film to help highlight the importance of the First 1001 days to babies’ development and mental health, in particular during the antenatal period. Launched as part of Infant Mental Health Awareness Week 2023. It explains that bonding before birth helps both women and their partners during pregnancy and the baby’s healthy development. We also call for more specialised services such as parent-infant relationship teams or perinatal mental health services to support parents who need the most help.