This presentation by Peter Czapp, founder of The Wow Company, covers five key areas that business owners often wish they had addressed sooner in their growth journey.

The main topics include having difficult conversations, investing in people strategy, being braver in positioning, getting to grips with key metrics, and seeking external help.

Peter discusses the importance of addressing issues promptly with business partners, team members, and clients to maintain a healthy business environment.

He also stresses the need for a well-defined people strategy, including clear purpose, values, and vision, as well as regular engagement measurement.

The video also highlights the benefits of specialisation and niche marketing, encouraging businesses to continually refine their focus to become industry leaders.

Financial management is another crucial area, and Peter advises on the importance of tracking key metrics, particularly gross profit percentage and predictive measures.

Finally, he advocates for seeking external help through coaches, mentors, or specialist consultants to accelerate growth and overcome challenges.

Watch this video to:
-Learn how to identify and address common business growth challenges-Discover strategies for improving team culture and performance-Understand the importance of specialisation and niche marketing-Learn about crucial financial metrics for business success-Get advice on when and how to seek external help for your business

You will also learn:
-How to have difficult but necessary conversations in business-Techniques for developing and implementing a strong people strategy-Strategies for positioning your business more effectively in the market-Key financial metrics to track and how to interpret them-The benefits of external support and how to leverage it for business growth

Chapters

Chapter 1 [00:00:00 - 09:13]
Introduction and Having Difficult Conversations

Chapter 2 [09:14 - 18:25]
Investing in People Strategy

Chapter 3 [18:26 - 27:50]
Being Braver in Positioning

Chapter 4 [27:51 - 37:06]
Getting to Grips with Key Metrics

Chapter 5 [37:07 - 39:30]
Getting External Help Sooner and Conclusion


(This video was originally recorded by The Wow Company in 2023)