Published On Apr 8, 2024
In 2019 at age 19, Alejandro Benlloch and Bruno Casanovas created Nude Project from their dorm rooms in Barcelona--and dropped out of school when the bootstrapped business took off. The men's and women's streetwear brand raked in nearly $30 million in revenue in 2023. A full-time staff of 130 operates seven stores and one pop-up across Spain, Italy and Portugal. Products sell online to 200 countries.
0:00 Introduction
1:25 How Bruno And Alejandro Met And Came To Collaborate On A Fashion Brand
3:27 All About The Nude Brand
6:26 Bruno & Alejandro On Major Celebrities Wearing Their Clothing Brand
10:04 Sales And Marketing Approach Of Being A Newer Brand
15:46 What's Next For The Nude Project
20:54 Running A Business And Being Friends- How Does It Work?
22:50 What Will Alejandro's And Bruno's Legacy Be?
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