Published On Mar 8, 2023
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š¬ PLEASE NOTE: The movie clips & photos Iāve used to represent some of the characters are from the film āHouse of Gucciā.
Thereās quite a few characters in the Gucci story as it spans a long time period, but basically you can think of it as a story of 4 generations:
1ļøā£ The first is all about the very humble beginnings of Gucci
2ļøā£ The second is about how the company expanded
3ļøā£ The third generation is complete chaos
4ļøā£ And then the fourth is life after the Gucci family lost control of their own company.
Welcome to another crazy business story - this is the dramatic origin story of one of the world's most luxurious and wealthy brands. Gucci is one of the hottest fashion brands in the world with an estimated value of $22.6 billion dollars. But, what begins as a rags-to-riches story of a small family business becomes a dark, shocking tale of betrayal. Underneath the glamour of the fashion world, there were frequent family feuds, lawsuits, an attempted corporate takeover, and even murder. So sit back, relax, get comfortable - because in this video, weāre going on a journey through Gucciās insane and controversial history. This is the story of Gucci - including how Gucci started, the rise and expansion of the Gucci business, brand strategies and marketing / product changes, and the Gucci family's controversies along the way to success. I hope you enjoy this business documentary with a dark twist.
Honestly I never expected to be making business stories about fashion companies - I expected Iād mostly stick with tech businesses. But so many of these fashion brands have such wild stories that it seemed a shame not to share them here on YouTube.
For those who want more on big tech, donāt worry thereāll be more of that to soon.
But if you liked this one about Gucci, you can also check out:
š“ The Disturbing history of Coco Chanel: Ā Ā Ā ā¢Ā TheĀ DisturbingĀ StoryĀ ofĀ CocoĀ ChanelĀ Ā
š” The INSANE story of Nike: Ā Ā Ā ā¢Ā HowĀ AĀ KidĀ WithĀ $0Ā CreatedĀ NikeĀ Ā
š¢The Homeless Teen Who Created Louis Vuitton: Ā Ā Ā ā¢Ā TheĀ HomelessĀ TeenĀ WhoĀ CreatedĀ LouisĀ V...Ā Ā
THE INSANE STORY OF GUCCI
Gucci: A Story of Power, Betrayal & Murder
The Truth About Gucci: Power, Betrayal & Murder
The Truth About Gucci: Money & Murder
Money & Murder: The Truth About Gucci
Gucci: A Story of Power, Money & Murder
The Hitman Who Saved Gucci's Business
Gucci: Power, Money, Murder
Gucci's Deadly Secret
The Shocking Truth About Gucci
Murder, Money, and Gucci
ā Chapters:
00:00 Intro
00:54 The Gucci Origin Story (First Generation)
02:56 Expanding To The World (Second Generation)
05:07 Family Drama (Third Generation)
08:45 Stay safe online with NordVPN
09:45 The End of The Family Business (Part 4)
13:05 The Assassination (Part 5)
14:40 1990's to Today (Part 6)
17:05 The Story of Louis Vuitton (Watch Next)
DISCLAIMERS: I'm not a journalist or financial advisor and this is not financial advice. I may receive a commission on affiliate links used. All content is used within the parameters of fair use. Please view our About page to contact us.
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