Laura Sutherland is the Founder and Director of Aura PR, a strategic public relations and crisis communication consultancy based in Glasgow. She is a Chartered PR Practitioner and has over 19 years of experience in public relations and communication.
Laura set up Aura PR over a decade ago, where she helps clients, from small to large businesses, solve problems and develop solutions based on data, strategic thinking and a collaborative approach.
Laura also runs the world’s first PR festival, PRFest, which she established in 2015. Between the 17–18 June 2020, PR professionals from across the globe will come together (virtually in 2020) to learn, share and collaborate. Whether attendees work in agencies, in-house or are freelance, they will be equipped with the knowledge they need to confidently tackle any PR task or challenge.

When I met Laura last year in London during a whirlwind lunch at Caravan in Granary Square, I remember thinking “wow, this woman really speaks her mind!”. She’s a straight-talking Scot leading the way in PR and I instantly admired her for her confidence (and the fact that she’s not afraid to have a heated debate). She’s also an early adopter, surging into the world of digital, Podcasts and E-courses while everyone else is still talking about the future of print media.

Read the interview on the blog - https://nakedprgirl.com/laura-sutherl...
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