Today we are going to talk about sports. 2024 is the year. And we have the Olympics in Paris. City of love and, of course, the heart of luxury fashion. This is definitely the right time for everyone in fashion to pay attention to the arenas.
The flirtation between fashion and sport is old. There are no new relationships here. It's literally. Secular. Legend has it that it was Coco Chanel herself who introduced luxury fashion to sports...

Shall we continue....