Josh Twist is the founder of Zuplo, an API gateway

• Introducing Josh Twist, the founder of Zuplo. 0:00 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• Zuplo vs Azure API management.
• How do you make this fit into the developer workflow? 3:06 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• How Zuplo fits into the development workflow.
• How to democratize API management and make it something every business wants to use.
• Best practices for implementing API key authentication.
• Stripe quality API out of the box.
• The power of removing friction in creating a better experience. 8:58 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• The power of removing friction from the process.
• How do you create a product that is easy for beginners but still has a powerful experience? 11:31 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• Loom is a great example of a product that exists only because it removes friction.
• Building a product is like building a video game.
• How to keep both the developer and the customer experience in mind.
• The formula one analogy for designing a product from scratch.
• What’s going to go into the next generation of Zuplo? 17:27 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• How Zuplo keeps things simple and makes decisions.
• Why you have to have a lot of customer empathy and invest in tools. 19:39 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• The importance of customer empathy.
• Why Josh made the decision to switch over to OpenAPI.
• Killing features can be hard as a business-to-business company.
• One chart to think about.
• The importance of partnerships and content. 24:29 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• Making videos for supabase customers.
• Partnerships with other small businesses.
• How Zuplo got their first customers.
• Zuplo rate limiting feature. 28:02 (https://otter.ai/u/iYetAap-RFiXyTG9Nr...)
• Rate limiting in Zuplo and Supabase.
• Developers who are small-scale loving Zuplo
• Making videos
• Removing friction and building an 11-star experience.

Zuplo - https://zuplo.com/
Josh Twist -   / joshtwist