Published On Oct 26, 2022
If it hadn’t been for Ford’s CEO, Henry Ford II and his right-hand man, Lee Iacocca pushing to build the Fiesta, Ford of Europe may well not have built it. It was big gamble to create a new front wheel drive platform that wasn’t needed for any of their other cars, and with Fords selling like hot cakes, and little profit in superminis, why take the risk? But take it they did, and it’s become the third highest selling Ford vehicle of all time. Why was the Fiesta so popular for so long, and why did it all end with the seven generation?
More about the "Secret Fords" books by Steve Saxty: https://www.stevesaxty.com/
Ford's own "Farewell Fiesta" video: • It’s Time to Say #FarewellFiesta
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Sources:
Steve Saxty – Secret Fords vol 1 & 2
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