Deion Sanders on his winning mindset, self-belief, coaching, and what success means. Coach Prime and I spoke during his visit to Bookends bookstore. His visit was to promote his new book, Elevate & Dominate, and Coach Prime's focus is exactly that: elevate those with him, and dominate the rest, both on and off the field. In this compilation of clips from our new interview 2024, Sanders discuss his ability to see potential in others, his obsession with success, and the purpose of his platform: to make people believe. Get ready to feel motivated.

00:00:00 Winning
00:16:20: Belief
00:24:21 Coaching
00:47:08 Success