Marcus Collins discussed concepts of foreignness and how to navigate the herd. He touches on his experiences as an educated black man in a white-dominated career and how he often felt "too foreign for home, too foreign for here. Never enough for both.” Marcus Collins is a proud Detroit native and greatly admired Lecturer of Marketing at the Stephen M. Ross School of Business. He is a deeply curious thinker and emits an infectious sense of charisma and energy to those around him. A guru in the world of marketing and an impassioned educator, Marcus strives to understand the cognitive factors and biases that help drive human behaviors and actions. He utilizes his understanding and insights to study why certain products become popular and uses his knowledge to help companies and individuals market themselves. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx