Candace Nelson is a living breathing example of how to turn your passion into profit. After quitting her career in investment banking, she had plans to go to business school, but changed them last minute to instead do what she called a Pastry MBA, and to hone her baking craft. She started Sprinkles Cupcakes from her small flat in 2005, nearly 20 years later, Candace has sold over 200m cupcakes from her bakeries and cupcake ATMs across the country. The story of how she achieved this growth is wild, and includes cameos from Tom Cruise and Oprah From featuring on the US version of Dragon’s Den, Shark Tank, to being a judge on Netflix’s cupcake wars, Candace has created a baking empire, and I can’t wait for you to hear all about it.

+

CHAPTERS
0:00 Introduction
2:26 Working Hard or Hardly Working
4:14 Growing up in Sumatra
6:58 The moment that changed everything
8:15 Following her baking passion
11:08 Going beyond a ‘small business’
14:49 Using product as branding
17:26 When the business blew up
18:50 Tom Cruise story!
20:55 How they positioned themselves for success
22:40 How to disrupt & innovate
27:30 Did you take investment?
31:10 How to avoid becoming a trend
33:35 Their surprise & delight strategy
37:00 The hardest moment
40:40 Selling the business
45:37 Investment advice from a Shark on Shark Tank
51:43 The best piece of advice she's recieved

+

CANDACE'S LINKS:
Instagram: https://www.instagram.com/candacenels...
Her book, Sweet Success: https://www.amazon.com/gp/aw/d/140023...
Pizzana: https://pizzana.com/

+

MY LINKS: https://gracebeverley.komi.io/

+

SHREDDY, TALA and THE PRODUCTIVITY METHOD are my own brands, therefore any mention of them - whilst not being a sponsorship - is monetarily endorsed. As usual, sponsorships do not change my opinions nor my honesty, but I will always disclaim to make sure motives are clear 😊