Explore the fundamental UX design principles in this insightful video. Learn how to deliver successful products by understanding Peter Morville's 7 UX principles: Useful, Usable, Findable, Credible, Desirable, Accessible, and Valuable. These key factors of UX design go beyond usability, ensuring that your products meet the comprehensive needs of your users.

Discover how useful UX ensures that a product serves its purpose, while usable UX makes it easy to use. Findable UX focuses on ease of navigation, and credible UX builds user trust. Desirable UX enhances emotional appeal, accessible UX caters to all users, including those with disabilities, and valuable UX delivers benefits to both the business and the user. Join the Interaction Design Foundation (IxDF) as we delve into how UX design works, guided by the laws of UX and the UX honeycomb framework by Peter Morville. This video explains the most important factors of UX design, providing practical insights into creating products that users love.

Whether you are new to UX design or looking to refine your skills, this video covers essential topics like the 7 key factors of UX, the importance of accessibility in design, and how to apply these principles effectively. Enhance your understanding of user experience and improve your design process with these proven methods.

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Key Moments:
00:00 Introduction: The Seven Factors of User Experience
00:56 1. Useful
01:37 2. Usable
02:07 3. Findable
02:35 4. Credible
03:25 5. Desirable
04:02 6. Accessible
05:07 7. Valuable
05:36 Conclusion: The Importance of Comprehensive UX