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We got a Husqvarna Vitpilen 401 cc Motorcycle for a week. A bike that is firmly aimed at the young urban rider; so we took it to the old town of Stamford in England, to ask young people passing by, what they thought of the motorbike, and whether or not it appealed to them. Does the styling attract the younger rider as intended? Would it get them into riding, or even appeal for someone young to change bikes to it? By chance, and incidentally, we also had with us a Moto Guzzi V7 Special, which is a modern classic motorcycle, because we didn't want to ride on one bike with a pillion passenger, with all the camera gear we had to take.

We parked the bikes up, got the camera rolling, and asked every young passer by that we could, ranging in ages from teen to 30. What happened is NOT at all what we expected!

We originally set out to establish whether there is a youth motorcycle culture in the UK. By youth, we mean 18-25, but once we started speaking to people, we soon realised that the direction of the video had changed from what was intended, so we went home, and returned the next day to continue filming. We also touch upon a few interesting reasons why there is not really a biking culture for under 25's in the UK.

This video is a massive eye opener for the motorcycle industry...

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