If you want to be successful in any field, then you need to learn how to stand out and build your category of one. This strategy will help you become the best business person, the best athlete, or the best person you can be, without competing in a crowded field. By understanding and implementing this strategy, you'll be on your way to success!

From New Delhi to London--on becoming a Harvard Business Review contributor, a two-time best-selling book author, an Oxford Fellow, a World Economic Forum Shaper, INSEAD MBA graduate and building Network Capital with over 200,000 members (which then got funding from Meta and was partly acquired), Utkarsh Amitabh has been busy building his 'category of one' since getting his MBA at INSEAD in 2013. And, he still has a personal life.

How does he do it?
From early morning musings to dealing with self-doubt...

00:00 - Intro
02:46 - Start of the day
04:23 - Orientation in your life
06:24 - No need for small talk
09:33 - The quality of problems and people in your life
12:24 - Taking a side-hustle to the next level
15:36 - Drawing energy to build your 'category of one'
16:23 - Why that 'hot & trending job' might not be the answer
21:23 - First do the job you were hired for, then...
25:06 - Most people are confused most of the time
34:53 - Exposure to the right set of ideas and people
39:49 - Dealing with self-doubt

Utkarsh's books can be bought anywhere best-selling books are sold:
Book: The Seductive Illusion of Hard Work (Sage) - Amazon: https://www.amazon.co.uk/Seductive-Il...
Book: Passion Economy and the Side-Hustle Revolution (Ebury) - Amazon: https://www.amazon.co.uk/Passion-Econ...
On HBR: https://hbr.org/2020/07/why-extraordi...
Utkarsh's 200k networking side-hustle, Network Capital: https://www.thenetworkcapital.com
And, his LinkedIn profile:   / utkarshamitabh