3 THINGS TO MOVE THE NEEDLE IN YOUR BUSINESS NOW!

How are you moving the needle in your business now that the market has shifted? Hey, it's Candace Decker with AVENUE at eXp Realty and the market has now shifted. We were going a thousand miles an hour for the last two years, and now things have really started to slow down. So, what we really have to do is change our habits and our behaviors and make sure we're doing the right things so that we are actually moving the needle in our business now that we are in a very different market than what we've seen. I know that some of us haven't been in the business for more than two years and don't know what that other market looks like. So today I wanted to give you the top three things that you should be doing right now in your business now that the market has shifted.

Number three...make sure that you are reaching out to your entire database, meaning your current clients and your past clients in your sphere of influence and let them know what is actually happening in the market. I know I read in our local newspaper this morning, this horrific article, that was all opinion based about what we're expecting to see in the market and a lot of it was just doom and gloom. A lot of the people around us are not in our business and they don't know the same statistics and information that we do about what is actually transpiring. So, it is our obligation to reach out to all of them, to show them the truth and to show them the numbers to maybe settle some of the fears about the uncertainty, about the housing market and the economy as a whole. So, be that knowledgeable broker for the people around you. Why don't you even shoot a video about it and share it on your social media platforms? Make sure you're reaching out to your database, because otherwise they are turning on the news and they're going to get the wrong information.

Number two...cut your unnecessary expenses. In real estate, we are being approached by a lot of tech companies for software and monthly subscriptions and a lot of different things that we don't really need in order to run our business. So, I urge you, and this is something that we just did, is to print either your bank statements for the entire year or your detailed profit and loss. Then, go line by line by line and look at what do you actually need moving forward. Do you really need that platform that you signed up for six months ago that you're no longer using? Do that on the business level and then go back and do that on a personal level too. You might be surprised at how much money you can actually save right now.

Lastly, number one, the best thing you can do right now is triple down on your money-making activities and I'll tell you why. In the last two years, it was a lot easier to sell a home. We had people who were ready and able to make an offer on a property today. We were running out, showing the house and writing the offer. We didn't have time to consult them, build rapport and do follow ups. So, a lot of us got out of that regular routine that we were in because it was just a total frenzy. So, we really have to go back to square one—back to the basics—and we have to triple down on what we're actually good at and what is going to help us move the needle, which is script practicing. I mean, no matter if you are brand new in the business or you've been doing it for 30 years, script practicing every single day and making sure that you are doing several follow up with new leads. The leads that are coming now are at a different point in the sales cycle than they were. Like I said, people who were buying homes last year wanted to buy that day and now they might not be ready for six months, a year, or two years. They're further down the line in that sales cycle. So, it is our obligation and responsibility to follow up with them on a consistent basis and bring them value so that when they actually are ready to buy, you are the one that they're going to call. So that is my top three for today. Of course, if there's anything I can ever do to help you and your business feel free to respond back, I'm always happy to help.