The type of paper you select can greatly impact the print's final look and feel. Different papers have varying finishes and coatings, each affecting image quality and longevity. Glossy papers provide vibrant colors and high contrast, while matte finishes offer a more subtle, classic aesthetic. Luster is a popular choice for portraits and weddings due to its rich, true blacks and pure whites.

Proper paper and printer profiles are essential for achieving accurate color reproduction. These profiles act as a bridge between your monitor's display and the printer's output, compensating for differences in color interpretation. Most print shops will provide an ICC color profile specific to their equipment.
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