Dr. Marcus Collins breaks down brand as a noun and poses the question "What do you want to mean to people"

Brand and culture expert, professor and best-selling author Dr. Marcus Collins stopped by the TIDAL RISING Artist Summit to drop some gems on the importance of developing your brand as an artist. This multi-part series breaks down how some of the most successful artists harness the power of brand to facilitate community.

Eager for more? Apply for TIDAL RISING for invites to our upcoming, live workshops → https://tidal.link/4bYD7FF

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Go behind the scenes with your favorite artists.
Watch TIDAL Originals: http://tidal.com/originals
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