An analysis of Apple's declining iPhone sales and this means for the company's future.

Apple recently reported that its iPhone sales have suffered a YoY decline during the first three months of 2024. In this video, we analyze what led to this situation and how the company can potentially respond to this problem.



00:00 - Introduction
01:04 - Decline in China sales
03:27 - Lengthened Replacement Cycle
05:30 - Using AI to reignite demand
07:07 - A future of service offerings
08:52 - Conclusion