Instagram Live was introduced in 2016 and it has been steadily gathering pace. That is until Coronavirus hit and Lockdown was enforced in March 2020, when to be honest, you couldn’t even go onto instagram without accidentally joining a Live because there has been SO many of them.

Of course, a global pandemic is the perfect time to get everyone utilising this new platform, and Instagram has been playing catch up to make it more useful, for example, by ensuring you can save your Live to IGTV afterwards.
Live is the way the world is going, it allows for a more natural conversation and real time interaction which is perfect for a time when social distancing is in play. It is estimated that by 2021, at least 80% of consumer internet traffic is predicted to come from video, so this is a time to embrace it.

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