SPRING / SUMMER 2025
SATURDAY 28 SEPTEMBER 2024, PARIS

I kept thinking of the last days of summer this season. Just when it ends. Every day was fun to wake up, and was spent
in the sun.

Sun, sun-faded clothes, hues that fade and blur like when you fall asleep in broad daylight, at the sea. You wake up, and
they are all distorted.

Bare chest and denim.

I am listening to Crystal Castles’ “Crystal Castle II” while I jolt down these seemingly random notes, in the early
morning, the show a few hours away. “Rumors” by Fleetwood Mac was the record of those summers. One of my favorites.
My mom used to play it every morning. What a compelling aural combination, sounds lost and found.

A soft and tender feeling: love or friendship? I don’t know.

Lace is tender. Skin is soft.

This collection came out of this bundle of thoughts and emotions. I let them flow as they came along, one thing found,
another lost. There is lace and there denim, and knit that flies like feathers. There is an elongation and a slouchiness, and
the suppleness of tailoring. There are the infinite ways of a neckerchief.
The long flow of a robe, the urge of self decoration, the poignant absent-mindedness: every day it is fun to wake up, and
get dressed, or undressed.

I never put a bandana on my head back then, but I still like the look of a young Mike Muir. My jeans, instead, were
constantly ripped and my grandma kept patching them up.
Indefiniteness is what I am after. An ambiguity of dressing, being and behaving that allows the freedom to be as one
wants, boundlessly, like those summer days, and the endless possibilities they enticed.
Rawness and delicacy: an unfiltered translation of this sentiment. Words can hardly catch it, but they sure turn it into a
promise.

Ann Demeulemeester, to me, is a mindscape that asks to be built piece by piece: adding, taking away, weaving personal
feelings and autobiography into the process, finding and losing, losing and finding.

Let me dream a bit more.

Stefano Gallici

This video contains sequences of flashing lights that may affect viewers who are susceptible to photosensitive epilepsy or other photosensitivities

#AnnDemeulemeester

Creative Direction: Stefano Gallici
Styling: Elodie David
Soundtrack: Marco Fusinato
Casting: Ben Grimes
Hair: Anthony Turner
Make-up: Inge Grognard
Set Design & Production: Urban Production
Video: Videogang