This video is about Elite Trainer Boxes (ETBs) and their positioning in the Pokémon TCG product lineup.

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About: In this video I talk about the current Pokémon ETB product and how it is specifically designed. The Pokémon Company International recently stated that the ETB was their best-selling product, and this video answers why that is.

⏰ Timestamps ⏰
00:00 What's the deal with ETBs?
02:25 The value proposition
07:34 All roads lead back to the ETB