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00:00 Intro
01:41 YouTube has changed
03:00 The Super Mario Effect
05:20 Define Success
07:06 Market Analysis, Audience Definition
10:28 Choose Your Value Prop
17:42 Write 100 Video Titles
21:10 Find a Testing Ground
25:10 Scripting a YouTube video
29:28 Start with Shorts
33:30 The 85% Rule
34:41 Find Your Formats
35:53 Which Data Matters
43:50 The Deepend

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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.